Welcome To Zasha

Natasha is an independent Indian. She spent her formative years in Vadodara, Gujarat. At 16, she moved to Mumbai to pursue her under graduation, followed by a post graduate course at Macquarie University, NSW, Australia. In 2007, she returned to Mumbai to pursue a career in PR & brand communications. 

Natasha has 13 years of experience in PR and has successfully built the following skillsets during her tenure at companies like Crosshair Communications, Weber Shandwick and Madison: 

• Strategy
• Content Development
• Media Relations
• Client Servicing

Today she continues to pursue a career in PR as a freelance PR consultant.

Natasha believes that with the constantly evolving PR landscape, it is paramount to adopt a progressive strategy that works for brands whilst diligently positioning a company’s value proposition in a manner that enhances it’s brand recognition and reputation.

Listing down a few brands and sectors that Natasha has worked with-

• Swarovski – Lifestyle
• Proctor & Gamble- Corporate & FMCG
• Honda Bikes- Auto
• Chrome Pictures- Advertising & Entertainment
• Eros Now – OTT & Entertainment
• Cityflo- Mobility Start-up
• Lodha Real Estate- Real Estate
• Godrej Consumer Goods – Corporate & FMCG
• Oberoi & Trident – Hospitality
• Samsonite – Travel Retail
• Air France- Aviation
• SARVA- Fitness Start-up
• Plix- D2C Start-up
• Gynoveda- FemTech Start-up
• TravClan – Travel Start up
• Luxottica – High-end Fashion 

Over the years, Natasha has also successfully led some award-winning strategies for brands such as Wills Fashion Tag, Pantene & Bunge Foods India.