Welcome To Zasha

Mahzarin Banaji is recognized for her groundbreaking contributions to understanding implicit social cognition. Her research has helped establish and quantify the role that unconscious processes play in governing human social actions and judgments of others.

Her landmark collaborative research defined implicit social cognition, introduced the term “implicit bias,” and developed the Implicit Association Test.

Banaji’s work on implicit, group-based attitudes and beliefs continues to pave the way toward a more rigorous and quantitative approach to understanding the human mind in social context.

In addition to her scientific accomplishments, Banaji has contributed to the future of the field through her mentorship, public education, and ongoing leadership on science boards, committees, and organizations.